Monday, June 11, 2012

iAm a Supporter of Student Branding

Last week, Steve Hargadon interviewed Apple Distinguished Educator Christine DiPaulo about her iAm Collection, a collection that originated from last year's ADE summer institute. The course involves students completing a series of exercises such as creating personal brand statements, designing logos, and concludes with a resuME which tells their story. Christine shared the collection and had some of her students share their personal projects and discuss their journey of creating them. I was amazed hearing the students share their stories of self-discovery as a result of creating their student brands. I applaud and support projects and courses like these because through them students are learning how to establish and control their digital identities. They are learning that everything they create, in the digital world as well as the real world, is a representation on themselves to the world. Instead of fearing student interaction with the Internet, students are being encouraged to showcase their work and tell their story. As digital media becomes more ingrained in students' lives, it is important that they are taught how to create a digital legacy they can be proud of in the years to come.

If you missed the interview with Christine and her class, you can watch a recording of it here

For information on the iAm Collection and personal branding, check out their student page and iTunes U collection

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